STX GOLF LAUNCHES NEW AD CAMPAIGN
Baltimore, MD - April 18, 2002 - STX Golf's National Sales Manager, Greg Fudge, announced the introduction of the company's new national advertising campaign. The campaign features STX Staff Professional Scott McCarron and the STX SYNC 3 Long Handle putter.
Jim Rodgers, STX Golf's General Manager, wanted the campaign to capitalize on the popularity and successes of both Scott McCarron's play as well as consumer demand for the belly and long handle putters. It is also an opportune time for the company to introduce the brand's new logo and Master Every GreenTM themeline. The new positioning strategy will also be incorporated onto the STX Golf website within the coming months to maintain message consistency and continuity.
STX Golf introduced the first patented insert putter in the early 80's. Since that time, the company has consistently led the industry in implementing new standards of innovation, while conforming to USGA rules. STX Golf's full line of putters can be viewed online at www.stxgolf.com.